52 Hertz host Petrice Jones and Zanagee Artis talk about the ability of young leaders to galvanize change, how Zero Hour goes against the current by centering the voices of diverse youth, and why the environment should be a top priority when Americans cast their ballots in the November 3rd presidential election.

Zanagee has been recognized by national publications including the New York Times and recently by Teen Vogue as one of the magazine’s “9 Climate Activists of Color You Should Know.”

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When it comes to fashion brands, Gen Z is pulling all the strings. A survey conducted by First Insight this past December tells us that 62% of Gen Z consumers prefer sustainable brands and 73% will pay more for sustainable product. Retailers are beginning to take notice with a list of clothing and designer brands embracing sustainability getting longer and longer. But surface level promises won't fool Gen Z who believe programs and policies need to back up any sustainability commitment. What's more, according to a Porter Novelli study, 75% of Gen Z's will do the research to see if a company is being honest when it takes a stand on issues. This is a much needed practice when according to the United Nations Environmental Program, the fashion industry is responsible for eight to 10% of global carbon emissions. That's more than international flights and maritime shipping combined. And according to Oxfam, making one pair of jeans and a tee shirt uses 13 years worth of drinking water. But the good news is Gen Z is leading the way towards a future where slow and sustainable fashion is part of the new norm.

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